2021 - Trusted Brand logo

Reader’s Digest Slovenija, a monthly magazine that is supposedly the most read magazine in Europe, has been conducting a consumer survey on confidence in brands, the “Trusted Brand” research, for 15 years.
The aim of the research is to find out which which domestic and foreign brands, companies, professions, organizations, media, shops, personalities and other, readers trust the most. In Slovenia, a version of this consumer survey, is also underway – the “Trusted Brand Slovenia”.

This year, Reader’s Digest conducted the survey for the fifteenth time. Respondents received the questionnaire in e-form and voted for nominees in 32 categories. In addition to that, the respondents also chose the most trusted personalities in Slovenia in five categories: Erika Žnidaršič became the Most trusted TV presenter, Denis Avdić was chosen as the Most trusted radio host, Primož Roglič as the athlete, and Vlado Kreslin as the musician.
In the fifth category respondents voted for the most trusted businessman in Slovenia. Ivo Boscarol, the General Manager of Pipistrel won again! He has been receiving this award since the beginning, ever since this category was added to the research. This year the respondents selected him for the ninth time in a row.


Trusted Brand Slovenia award presentation 2020: Daniel Škraba, head of Reader’s Digest Slovenia, and Polona Stepišnik, director of Sales at Mladinska knjiga publishing house d. d., with Ivo Boscarol, the most trusted businessman.