2021 - Trusted Brand logo

Reader’s Digest Slovenija, a monthly magazine that is supposedly the most read magazine in Europe, has been conducting a consumer survey on confidence in brands, the “Trusted Brand” research, for 15 years.
The aim of the research is to find out which which domestic and foreign brands, companies, professions, organizations, media, shops, personalities and other, readers trust the most. In Slovenia, a version of this consumer survey, is also underway – the “Trusted Brand Slovenia”.

This year, Reader’s Digest conducted the survey for the fifteenth time. Respondents received the questionnaire in e-form and voted for nominees in 32 categories. In addition to that, the respondents also chose the most trusted personalities in Slovenia in five categories: Erika Žnidaršič became the Most trusted TV presenter, Denis Avdić was chosen as the Most trusted radio host, Primož Roglič as the athlete, and Vlado Kreslin as the musician.
In the fifth category respondents voted for the most trusted businessman in Slovenia. Ivo Boscarol, the General Manager of Pipistrel won again! He has been receiving this award since the beginning, ever since this category was added to the research. This year the respondents selected him for the ninth time in a row.

Congratulations!

Trusted Brand Slovenia award presentation 2020: Daniel Škraba, head of Reader’s Digest Slovenia, and Polona Stepišnik, director of Sales at Mladinska knjiga publishing house d. d., with Ivo Boscarol, the most trusted businessman.

Pipistrelov direktor je postal Najbolj zaupanja vreden poslovnež – že devetič!
Revija Reader’s Digest Slovenija, mesečnik ki naj bi bil najbolj brana revija v Evropi, že 15 let izvaja potrošniško raziskavo “Trusted Brand” o zaupanju v blagovne znamke.

Cilj raziskave je ugotoviti, katerim domačim in tujim blagovnim znamkam, podjetjem, poklicom, organizacijam, medijem, trgovinam in osebnostim bralci najbolj zaupajo. Tudi v Sloveniji poteka različica te potrošniške raziskave, Trusted Brand Slovenija.
Letos je Reader’s Digest raziskavo izvajal že petnajstič. Anketiranci so vprašalnik prejeli v e-obliki, so glasovali za nominirance v 32 kategorijah. Poleg tega so v petih kategorijah anketiranci izbrali tudi najbolj zaupanja vredne osebnosti v Sloveniji. Najbolj zaupanja vredna TV-voditeljica je postala Erika Žnidaršič, Denis Avdić je bil izbran za najbolj zaupanja vrednega radijskega voditelja, Primož Roglič za športnik, Vlado Kreslin pa za glasbenika.
Med najbolj zaupanja vrednimi poslovneži Slovenije pa so bralci izglasovali direktorja podjetja Pipistrel, Iva Boscarola. Ivo Boscarol to priznanje prejema že od vsega začetka, odkar je bila ta kategorija dodana k raziskavi. Letos torej že devetič zapovrstjo.

Čestitamo!

Podelitev nagrad Trusted Brand Slovenija leta 2020: Daniel Škraba, vodja Reader’s Digesta Slovenija, in Polona Stepišnik, direktorica področja Prodaja v Mladinski knjigi Založbi, d. d., z Ivom Boscarolom, najbolj zaupanja vrednim poslovnežem.