Reader’s Digest magazine has been organizing the annual “Trusted Brand” survey for almost 20 years through many countries. It is one of the largest European researches of customers’ relations towards products and services of mass consumption.
In Slovenia the survey was performed for the 12th time this year.Among over 40 brands and trademarks, the “Trusted Brand” title is every year assigned also to five personalities from different public areas: a TV star, a businessman, a sportsman, a musician and an actor. And for the 6th year in a row the general manager of Pipistrel, Ivo Boscarol, received the award for the “most trusted businessman” in Slovenia!
The great event where they announced the winners of the survey was held at the Cankarjev Dom hall in Ljubljana.